What's Up Hue?
How brands use colour.
How brands use colour.
The Brief:
To respond to the topic of your dissertation with a physical designed piece.
To respond to the topic of your dissertation with a physical designed piece.
The Approach:
My dissertation was based on the predisposition of colour and socially shared memories associated with colour, especially through brands however many people are unaware of this subconscious reaction. Therefore I chose to create a guide for designers with fold out posters as informational leaflets. These leaflets used creative copywriting to hint towards a brand, with each brand using its own colour background.
My dissertation was based on the predisposition of colour and socially shared memories associated with colour, especially through brands however many people are unaware of this subconscious reaction. Therefore I chose to create a guide for designers with fold out posters as informational leaflets. These leaflets used creative copywriting to hint towards a brand, with each brand using its own colour background.
The title of the collection and the name of each poster is to represent the emotion and personality behind each colour. Are you feeling blue? What's up Hue?
RNLI Lifeboat Brand Colours
A Useful Guide
Many different meanings, personalities and assumptions are hidden behind each colour and many people are unaware of this. When it comes to designing, choosing the right colour can be imperative to what a brand or message is trying to communicate.
Therefore, articles written within the guide describe what colours mean, the common perception of the colour and a small history of the colour. This therefore gives a better insight as to how to use a colour appropriately and communicate effectively when designing.
The Cover
Together, the 5 posters, are cased in a perspex sleeve so that on a bookshelf or a desk, the book is easily distinguishable as the coloured spine can be seen easily for quick reference as a guide.
FedEx Delivery Service Brand Colours
The Format
Once folded, the flat A2 posters become an A5 booklet, however, with the description writing on one spread and the coloured fold out poster being the main attraction, I wanted to create interest in the rest of the booklet. I created a long landscape area to work into which allowed suspense and drama to be added to the guide. These were comprised of common things associated with the colour. For example: bellow is caution tape representing yellow and a blue page with a tiny whale in the corner to represent the vast scale of the seas.
Landrover.
Starbucks.
Extending the Project
Thinking about how this project could be extended, I stripped back the branded colours and used the typography on its own to create an animation.
This could be the starting principle to adverts which use only the brands colour and a jumbled logo, using colour to market to the subconscious memory before you can even fully read the brands name.
