Show 19
University of Lincoln, Graphic Design Degree Show
University of Lincoln, Graphic Design Degree Show
The Brief:
Provide a show stopping end of year exhibition as part of the Lincoln Festival of Creativity.
Provide a show stopping end of year exhibition as part of the Lincoln Festival of Creativity.
The Approach:
Representing the competitive nature of our industry, we wanted to celebrate crossing the finish line to our three years at uni by having an Olympic theme. Everything from the bar to the wayfinding included a sporty touch, marrying graphic design with retro 1968 Olympics. I was in charge of overseeing every stage, from coming up with copy to suit the theme, to getting the invites printed and organising and directing photography of all 46 participants.
Representing the competitive nature of our industry, we wanted to celebrate crossing the finish line to our three years at uni by having an Olympic theme. Everything from the bar to the wayfinding included a sporty touch, marrying graphic design with retro 1968 Olympics. I was in charge of overseeing every stage, from coming up with copy to suit the theme, to getting the invites printed and organising and directing photography of all 46 participants.
The exhibition space included a bar for our opening night as well as a large 3D logo and headshots of each person in the year around the middle of the show space.
Individual photo shoot for headshots plus more creative sporting positions and videos for our website.
Invitations
The invitations were externally printed on G.F. Smith paper and adopted the race track which was used throughout our wayfinding to keep the brand consistent. We created 5 pictograms that linked an olympic sport with a graphic design tool. The 5 pictograms then made up the 5 Olympic Rings across posters and on the back of the invites. These pictograms were also used across the exhibition branding.
Posters
As a leave behind gift to all our guests coming to the show, we created A2, double sided posters which had an individual pictogram on the front with corresponding copy relating to the sport and graphic tool. On the back the 5 olympic rings gave people the choice of which side they preferred. 200 posters were screen printed on G.F. Smith paper.
Screen printing 200 posters.
Each Show 19 olympic pictogram had its own copy relating to the olympic sport and design action.
The Team Behind Show 19.
