The Brief:
Rebrand Distance Wear icon to give it a fresh feel that can be used on sports clothing.
Rebrand Distance Wear icon to give it a fresh feel that can be used on sports clothing.
The Approach:
Based on its previous logo of a location pinpoint, I created an abstract shape with a dynamic feel, which also included triangles to reflect the structure of a D. This was then used on the website, the clothing and was launched on Instagram.
Based on its previous logo of a location pinpoint, I created an abstract shape with a dynamic feel, which also included triangles to reflect the structure of a D. This was then used on the website, the clothing and was launched on Instagram.
Distance Wear Image.
